As the needs of journalists covering sports and special event programs become more and more specialized, there is a growing consciousness that quality counts. Quality in planning, promotion and implementation that piques the interest and satisfies the requirements of journalists in each different medium and produces maximum coverage.

Our team approach offers an integrated program of media outreach and during-event support services to ensure success in all facets of communications: strategy and timetables, media placement, publications and related collateral materials and on-site media management. This has resulted in wide attention and strong coverage of smaller events and competent support of news media needs in mega-events including, but not limited to:

• Games of the XXIII Olympiad: Los Angeles 1984
  Developed and managed the Press Operations department, responsible for the support of 8,700 news media attending the 1984 Olympic Games. Had direct responsibility for 25 full-time employees and 1,378 Games-period employees and $9.4 million in budget authority. The scope of the effort included a massive, 334,000 square foot Main Press Center, smaller satellite facilities at 36 competition and athlete’s village sites and the first-ever electronic-inquiry athlete database available for press use, offering biographies on 2,400 athletes.
• Centennial Celebration of the Statue of Liberty 1986
  This 1986 program popularly known as “Liberty Weekend” celebrated the renovation of the Statue of Liberty as well as the centennial of its unveiling in New York harbor. A strong media outreach program helped to draw a remarkable 590 news agencies and 5,116 news media from 38 nations to cover the events. Support programming included a Center for News Media in Manhattan and subsidiary coverage facilities at 11 other sites. The project required 12 full-time staff, 50 additional event-period staff and a budget of nearly $1 million.
• City of Los Angeles Marathon 1990
  Revamped the media operations of this race for its fifth edition in 1990. A carefully-developed publicity plan targeted not just specific news media outlets, but specific sections to provide the greatest possible coverage, both locally and nationally. Developed new media tools for race-day coverage, including the race’s first-ever record book and a quick-reference “speed card” to assist coverage of the elite competitors. Media attendance at the race was a record 752 accreditees from ten nations; the coverage story count increased to 1,675, up 72% from the year prior.
• National Columbus Quincentennial Celebration 1992
  This 1992 New York-based program was floundering when we were asked to assist with six months to go. A strong outreach program resulted in 1,512 news media accreditations from 511 agencies in 35 countries and excellent local, national and international coverage. Facilities included a Center for News Media at 5 World Trade Center and two satellite filing centers.
• Salt Lake Organizing Committee for the Olympic Winter Games of 2002
  Perelman, Pioneer provided consulting and management assistance in the press operations area for the XIX Olympic Winter Games in Salt Lake City from 1998 to 2002, including budget and facilities planning, staff recruitment and operations supervision for the 2,661 journalists and photographers who covered the Games, from the Main Press Center and 14 satellite facilities. Managed a full-time staff of 18, Games-period staff of 794 and budget authority of $9.6 million.