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Home2024February

Month: February 2024

Olympic Games

The Sports Examiner: Burns asks if IOC and its sponsors are missing the point

February 24, 2024 Rich Perelman 0

● From our sister site, TheSportsExaminer.com ● A fascinating post on X (ex-Twitter) this week from the highly-respected and long-time Olympic sponsorship expert and marketing consultant Terrence Burns (USA) on perspective shifts from Olympic Movement sponsors, a select group […]

Olympic Games

The Sports Examiner: Will the IOC simply organize future Olympic Games itself? It’s moving in that direction

February 17, 2024 Rich Perelman 0

● From our sister site, TheSportsExaminer.com ● Organizing an Olympic Games is difficult, significantly due to the sheer number of athletes, events, sports and facilities being used. For this summer’s Games of the XXXIII Olympiad in Paris, there […]

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